How Is Google So Successful?
Written by KHADERBHAI
Google is by fact one of the biggest companies in the world right now. Looking back, it is hard to imagine that the Google search engine was defined by one single algorithm that expanded the organization into a multi-billion-dollar business empire. Today, I want to share my opinion on how Google surpasses its competitors and become the number one search engine in the world.
In my opinion, one of the key factors that determine the success of Google’s entrepreneurial founders is Page’s and Brin’s approach to orientate themselves to customer’s needs and wants. This is done through accessing themselves and navigate towards products and services that is essentially incorporated into the general public’s routine.
Within a decade of Google’s establishment, they made Gmail, and grew into other essential services such as Google Maps, Google Docs, Sheets, Clout Drive and dominated the internet interest and eventual market by landslide, in comparison to other search engines such as Yahoo and Bing.
The second key factor in Google’s entrepreneurial founders’ success is their ability to identify opportunity in the business market and fill up the niche before potential competition does. Google ventured into almost every niche in the tech market: you name it, clout drive, smartphones, notebooks, wireless earpiece, robots and literally THOUSANDS of software applications with massive potentials.
On of the earliest investments were the purchasing of YouTube, now the second biggest search engine next to, you guess it, Google.com itself. And let’s not forget about the acquirement of Android in 2006, a decade before it became the running operating system of 80% of smartphones used worldwide. Imagine the royalty from that alone.
The third reason why Google has made so much success is because, they value their employees. This sentence can rather be rephrased: only valuable people made their way to Google. Google employees are not regular people, they are top notch, cherry on top of the geniuses of geniuses. For a company that is founded by Stanford students (albeit dropouts, but still WERE Stanford students), people don’t just get into Google by getting straight A’s, Google has much more complicated algorithm of choosing its people.
With the acceptance rate of 0.2%, you have better chance of getting into Harvard. For an institution that is manoeuvred by a group of intelligentsias, we can conclude Google will always get the best out of the market it ventures itself in and troubleshoot a problem (if it does occur) before major issues arise from it. This ‘all-rampage-kill, rapid regeneration’ corporate build makes it hard for any competitor to even come close to Google, and make sure that Google will always stay with the Big Four.
You can argue that Google founders, Larry Page and Sergey Brin stumbled on a jackpot algorithm, but reviewing the factors from above, you cannot dismiss that early leadership and creative direction play a very huge part of its success. This model of good company building, until today, remains an excellent model and inspiration for other to follow, myself included.
